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Gomez began her acting career on the children's television series Barney & Friends (2002–2004). In her teenage years, she rose to stardom for her lead role as Alex Russo in the Emmy winning Disney Channel television series Wizards of Waverly Place (2007–2012). She then returned to television in 2021 on the Hulu/Disney+ comedy series Only Murders in the Building (2021–), alongside fellow stars and executive producers Steve Martin and Martin Short, for which she became the most nominated Latina producer in Emmys history.

Alongside her television career, Gomez appeared in the films Another Cinderella Story (2008), Princess Protection Program (2009), Wizards of Waverly Place: The Movie (2009), Ramona and Beezus (2010), Monte Carlo (2011), Spring Breakers (2012), Getaway (2013), The Fundamentals of Caring (2016), The Dead Don't Die (2019), A Rainy Day in New York (2019) and Emilia Pérez (2024). She voices the character Mavis in the Hotel Transylvania film franchise (2012–). Gomez executive produced the Netflix television series 13 Reasons Why (2017–2020), which received an honorary Emmy award for it’s social impact.

She has released three albums with her former band, Selena Gomez & the Scene, all of which reached the top ten of the US Billboard 200: Kiss & Tell (2009), A Year Without Rain (2010), and When the Sun Goes Down (2011). Additionally, Gomez's three solo studio albums—Stars Dance (2013), Revival (2015), and Rare (2020)—each debuted atop the Billboard 200. She also released the Spanish-language EP Revelación (2021), for which she received a nomination for the Grammy Award for Best Latin Pop Album. A number of Gomez's singles have charted inside the top ten of the US Billboard Hot 100, including "Come & Get It", "The Heart Wants What It Wants", "Good for You", "Same Old Love", "Hands to Myself", "We Don't Talk Anymore", "It Ain't Me", her first number-one song "Lose You to Love Me" and "Calm Down". The Guardian credited her with popularizing "whisper pop", a style of pop music characterized by soft, hushed and breathy vocals.

Gomez has worked with many charitable organizations and serves as a UNICEF ambassador since age 17. She advocates for mental health, gender, racial, and LGBT equality. She founded the cosmetic company Rare Beauty in 2020, valued at $2 billion in 2024, and the non-profit organization Rare Impact Fund. She has appeared in lists such as the Time 100 (2020, 2024), Forbes 30 Under 30 (2016, 2020), was named Billboard's Woman of the Year (2017), Latin Woman of the Year (2025), and was made a member of the Order of Arts and Letters by the Government of France (2024). She is the most-followed woman on Instagram, and among the wealthiest musicians.