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She began her career in 1954 after signing with Columbia Pictures. There, she became a successful actress, starring in a string of movies, among them the critically acclaimed Picnic (1955). She later starred in such popular successes as The Man with the Golden Arm (1955) and Pal Joey (1957). However, she is perhaps best known today for her "dual role" as both Judy Barton and Madeleine Elster in Alfred Hitchcock's classic thriller Vertigo (1958). Novak was popular in box office popularity polls, and she starred opposite several top leading men of the era, including James Stewart, William Holden, Frank Sinatra, Tyrone Power, and Kirk Douglas.

Although still young, her career declined in the early 1960s, and after several years in a series of lackluster films, she withdrew from acting in 1966. She has only sporadically returned since. She later returned to the screen in The Mirror Crack'd (1980), and had a regular role on the prime time series Falcon Crest (1986–87). After a disappointing experience during the filming of Liebestraum (1991), she has permanently retired from acting, stating she has no desire to return.