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In 1981, Kennedy co-founded the production company Amblin Entertainment with Steven Spielberg and her eventual husband Frank Marshall. Her first film as a producer was E.T. (1982). A decade later, again with Spielberg, she produced the Jurassic Park franchise, the first two of which became two of the top ten highest-grossing films of the 1990s. In 1992, she and Marshall founded The Kennedy/Marshall Company. In 2012, Kennedy became the president of Lucasfilm after The Walt Disney Company acquired the company.

As Lucasfilm's president, Kennedy has overseen the development, production, and release of projects such as the Star Wars sequel trilogy (2015–2019), the Star Wars standalone films Rogue One (2016) and Solo (2018), as well as the fifth Indiana Jones film, The Dial of Destiny (2023). She has also produced various Star Wars series, including six live-action series for Disney+, The Mandalorian (2019–present), The Book of Boba Fett (2021), Obi-Wan Kenobi (2022), Andor (2022–2025), Ahsoka (2023–present), and The Acolyte (2024).

Kennedy has produced films which have earned over $11 billion worldwide, including five of the fifty highest-grossing movies in film history. As a producer, she has received eight Best Picture Academy Award nominations.